Since 2003 Dane Rumble has had a long list of defining achievements including 3 top 10 hits with his band Fast Crew, and a platinum selling album, that was well recieved both here and Australia. He has won awards for their creative videos and recieved many award nominations in both territories. Dane has toured both NZ and Australia extensively and has opened for many international artists including, Black Eyed Peas, Busta Rhymes, Missy Elliot, D12 and Common. He has also performed alongside some greats on the Australian Big Day Out tour, including The White Stripes, Iggy Pop, Wolfmother and Franz Ferdinand.
Since the departure of former producer of Fast Crew in 2007, Dane has become more involved in producing and the business side of the music industry which eventually led him to setting up his label Rumble Music. The new focus quickly took his songwriting and producing to another level.
Cruel debuted in the Official New Zealand Top 40 Singles on 30 November 2009. It has been in the Top 40 Singles for 28 weeks with a highest position of #3. There are four songs by Dane Rumble in the Top 40 Singles.