Formed in 2002, it didn't take long for Auckland based Bleeders to take off. In their debut year they released the legendary hardcore punk NZ classic A Bleeding Heart EP. This was followed by constant sold out shows all over NZ. In 2004 the band was rewarded for their hard work and ever growing fan base by signing a record deal to Universal Music.
2006 was a huge year for the Bleeders. Their debut album, the anthemic power house that is Sweet As Sin, reached 2 in the charts, garnered them Best Breakthough Artist and Best Rock Album at the 2006 New Zealand Music Awards and went on to sell Gold. The band toured like maniacs in NZ and headed across the Tasman no less than five times at the invitation of everyone from Avenged Sevenfold and AFI to Aussie acts Gyroscope and Behind Crimson Eyes.
The self-titled follow up to Sweet As Sin rejects any notion of resting on laurels. Produced by Clint Murphy and the Bleeders at Auckland’s York Street Studios and mastered by Ted Jensen at Sterling Sound in New York, Bleeders was a return to the brutal vitality that first brought them to people’s attention.