Alpha AKA Angus Grace is a Hip-Hop artist I've known from the Auckland Hip-Hop scene for a few years now.
He's the kinda artist that works hard and takes every opportunity to perform and spread that goodness.
I remember seeing him at cypher nights were he would absolutely shred the mic with some of the fastest rapping I've ever heard. But he's diverse too and knows that the message is important so equally kills it on the slower mid tempo raps as well.
I really just wanted people to get to know him even better and give them the opportunity to enjoy some of his new music. So I hit him up with some questions.
Who is Alpha as a Hip-Hop artist?
Just a horie tryna tell everyday stories that relate to everyone.
When did you start and what inspired you to make music?
I started back in college with school bands and wanted to pursue more after leaving school, what inspired me was family being so musically talented that I decided to make somethin happen for me.
How would you describe your music in one sentence?
I would describe my music as "RUGGED".
What sets you apart from other acts/groups?
What sets me apart from everyone else is having to speak my mind/truth and something that radio music isn't doing nowadays.
Which one of your songs are you most proud of, and why?
I would say Hori Life because it has so much truth about my culture that I've even been through it myself. It has elements containing the life of a hori and hori's get up to.
Where do you come from or what part of NZ do you represent?
I was born in the rugged streets of Northcote and raised in tha hori enviroment of Opotiki, but I represent Aotearoa as one.
Do you produce your own beats or do you use any particular beat maker?
I make my own beats but I prefer other peoples beats instead.
What's your favourite and least favourite thing about Hip-Hop culture?
My favourite thing in Hip-Hop is having to connect with others that have the same passion as well as the skill, my least fave would be rappers who have no passion at all and only want it for the fame.
Tell us about your latest release.
My latest release was my first mixtape that I have just put out recently (March 1), in my career of six years being in this game properly and I'm excited for the next project, coming soon.
What advice would you like to give to other aspiring rappers/producers?
My advice is always keep it humble but deadly when it comes to puttin in the work. And let your integrity guide you to your direction because action speaks louder than words.
What can we expect to see from you over the next year?
Expect the unexpected.
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Go like ALPHA MUZIC on Facebook to keep up to date with his live shows and releases. Here
Click on the picture below to check out the fantastic latest release and free give away Tha Re-Up Rough Rugged & Raw volume 1