Beck's NZ, the official beer of New Zealand Music Month, offers you a 12 pack for $18.99 at your local supermarket, or ten exclusive tracks from ten up-and-coming New Zealand artists for free.
Beck's - known internationally for supporting art and music - in association with Aeroplane Music Services, commissioned 10 tracks from 10 of New Zealands establish and rising stars and used those songs in their Beck's Playable Posters (https://www.youtube.com/watch?v=EAtpwfWeUfY). A sequel to their Playable Beer Bottle (http://shinelimited.co.nz/work/the-becks-edison-bottle) the Playable Poster is an interactive advertisement that uses conductive ink to play a different track at the press of a button on the poster.
The tracks from the Playable Poster are now available for everyone as the album New New Zealand Music, featuring exclusive tracks from Two Wolves, Ghost Wave, Doprah, Third3ye, Lawrence Arabia, Janine and the Mixtape, The Phoenix Foundation, Ash Graham, Little Bark, SuperVillians RMC.
This was my introduction to all but The Phoenix Foundation, though I had heard of most of the bands on the compilation. Doprah have been showing up everywhere recently, but this was my first chance to hear them in action, and the name Lawrence Arabia is a name associated with rave reviews, and from the track I see why. The bands are a cross section of different genres and styles, so there is a little bit of something for everyone. The standout track for me was Ghost Wave's Who’s Doin’ The Talkin’, as it appealed to my individual music taste, but the compilation has inspired me to investigate the back catalogue of all the bands included, just to see what I've been missing.
Whether you're a fan of the underground scene, keen to support New Zealand Music Month, or just looking for something new, you should check this out.
While the idea of a Beer brand sponsoring a bunch of Indies would have been unheard of ten years ago, this album coupled with the Beck's Sets (http://www.scoop.co.nz/stories/CU1404/S00272/becks-announces-seven-nz-music-month-becks-sets.htm) provides a unique opportunity for exposure and is a showcase of New Zealand's diverse musical talent.
You can find the New New Zealand Music at the following places:
Amplifier (http://www.amplifier.co.nz/release/106581/various-artists-becks-new-new-zealand-music.html)
iTunes (https://itunes.apple.com/nz/album/becks-new-new-zealand-music/id871446242)
Aeroplane music services SoundCloud (https://soundcloud.com/aeroplane-music-services)
And if you get in before the 19th of June, from High Tail (https://www.hightail.com/download/ZUczZXQxT003bUJMWE5Vag)