I first heard Maala’s music almost two months ago when I was driving on my way to good ol’ Auckland, ZM was on the radio and I heard a song that immediately caught my attention. I turned up the volume and immediately got my phone out so I could Shazam (what a genius app!) the music that was playing. A few seconds later and my phone told me the song was titled Touch and was by a kiwi artist named Maala. After the song finished I concluded that this guy was one to look out for.
Now, after being mesmerized by Touch, I am super stoked to get the opportunity to review Maala’s self-titled EP. Consisting of five songs this EP is a collection of emotional and passionate electro-pop tunes. I believe the decision to release Touch as his debut single was a brilliant decision on Maala and his management team’s part. It is one where mainstream radio listeners will prick up their ears thinking ‘this is something different’, and alternative stations will be thinking ‘this is my jam’. It is a song that can appeal to a wide range of listeners and music tastes. It has benefited Maala greatly in that the song has accumulated over 180,000 plays on soundcloud and counting. It has also created great anticipation for more of his music.
Another song I believe needs a mention is Higher, a beautiful song full of longing and nostalgia. I believe this song also showcases the emotive storytelling qualities Maala possesses. I would love to see a music video made for this tune. The passionate story you could create with this song… Amazing!
Maala’s debut EP is definitely a wonderful addition to the NZ electropop scene. He has created music with messages that surpasses his age and tunes that will be playing in your head long after you have listened to them. Maala is definitely one to watch, because after listening to his EP, I can say that his debut album is going to be marvellous!
It has been four years since the release of Composure, a momentous record that saw Evan Sinton enter the public consciousness as MAALA with a heady concoction of hits such as debut Touch and Kind of Love. Beats 1 Radio’s Zane Lowe dubbed the 10-track album a “brilliantly produced pop record,” rounding up a fast-paced era in the NZ Music Award winning artist’s career.
In a neurotic age of oversharing and fast consumption, Evan has preferred to remain out of the limelight as a comfort and a safety. Arriving at a new decade, he prepares to share a body of work that feels personal, yet intrinsic and familiar to all who have grappled with the ebb and flow of human emotion.
Submerged in the world of Water Overhead, Evan quietly documents the turbulence of ideas formed in his bedroom under the cover of night over a three year period. Pulling us into his racing thoughts and inner dialogue, this new record is a tribute to healing the heart and mind.