New Zealand Hip-Hop artist JCK is ending the year with a shocking bang as he releases an animated music video for Headbutt A Spike, this is the third track on his recently released double album Input/Output. No point in beating around the bush or whitewashing the obvious, this is Itchy and Scratchy on acid, it is R18 rated and people will be offended by it “I am not going to lie. I may have gone too far this time”.
Before I enlighten the world with my opinion on aforementioned twisted video, I will review the song Headbutt A Spike. Those three words pretty much mean what they say and are repeated profusely throughout this track successfully lodging in your brain. Featuring Rip Jaw and Nicky Smirk, it does have a catchy hook to it; it suits the album it was released under and it has a very sobering and confronting message. When you pair the song to the music video it starts to make some sense, probably not to everyone… but to those who can look past the animated baby in a blender.
I like JCK’s music and I have reviewed a fair few of his releases this year. But this made my stomach churn just a bit. Smart move dude at well over 2000 views it seems shock value lures in the punters.
Putting it all together, Headbutt A Spike is certainly original. Like most of JCK’s music. His animation skills have come a long way over the past year; he is consistently working on ways to improve his music and visuals. One thing he is not is boring.
So, this brings me to a bit of a dilemma, a diplomatic crossroads of sorts. The intent and message behind the song is very real. The track itself is punchy with some good rapping… but the video is kind of sick, not dope sick either. So, I will give the all-round production 4 stars because it is controversial and totally left field, but also because it is clever and catchy.
This has been described as an “amazing but very twisted cartoon”. Have a listen, take a look and make up your own minds if you dare.
New Zealand Hip-Hop artist JCK is all about creativity and originality. Gothic imagery, catchy well crafted songs and captivating music videos set JCK apart from the legions of look alike, sound alike Hip-Hop artists currently flooding the market.
"Most Hip-Hop artists seem to want to take you on the same journey with their music. That's usually a trip through the hood they grew up in. It's like the hoods getting over crowded with rapper tour guides. I might take you to the hood for a quick look around, but only on route to the carnival"
JCK is a multi instrumentalist as well as a rapper and singer. He produces his own music and even films, directs and edits his own music videos.