22 Dec 2024
Kings - Single Review: Flex
09 Jul 2019 // A review by Ben Ruegg
Flex is the new single from one of New Zealand's foremost hip-hop star, Kings. The Don't Worry 'Bout It hitmaker continues to prove that he is not just a one-hit wonder and his momentum does not seem to be stopping. This track definitely shows his Flex.
Lyrically, it addresses that concept of day one fans versus the 'jump on the bandwagon now' fans while at the same time it seems like a bit of a boast, pretty much what most hip-hop music has become. While it certainly, isn't my thing, I can see the appeal it would have with others. The beat is catchy and upbeat, while the chorus has the repeating champagne popping line that would go down well with fans at a show.
Flex has everything you would expect in a song of this genre, but with a touch of Kings' personal style. Developing as a unique artist in today's world of hip-hop can be a hard thing, but with his collaboration with 10A, Kings has got himself a track that many Kiwis can relate to.
Rating:
( 3 / 5 )
About Kings
The track went on to become the biggest local release that year and surpassed the record for longest #1 on the New Zealand Singles Chart, spending 33 consecutive weeks at the top. Written, recorded, mixed and mastered by Kingdon (Tuhoe, Te Arawa), like all of his music, the same went for the DIY music video, which he filmed impromptu in Fiji and then edited on the plane ride home. Don’t Worry ‘Bout It went on to sell double platinum, has had over 8 million streams and 1.5 million video views, and took home the Highest Selling New Zealand Single and Radio Airplay Record of the Year awards at the 2017 Vodafone New Zealand Music Awards.
Kings’ followed up Don’t Worry ‘Bout It with his self-titled debut EP, which also included the singles What We Supposed To Do and Someday. Kings then cemented his big year by taking home Breakthrough Artist of The Year at the 2016 Vodafone New Zealand Music Awards, as well as Best Pacific Male Artist, Best Urban Artist and Best Producer at the Vodafone Pacific Music Awards.
Visit the muzic.net.nz Profile for Kings
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