I’m a big fan of Hip-Hop - I teach it at school to my students. Hip-Hop is about being real and it has an honest vibe to it. The new track from And$um, Ride The Wave, definitely has that.
Starting with horns and moving into a nice beat that is backed up by a phat baseline, it has a classic Hip-Hop sound that I love grooving along to.
Both verses are smooth. The flow is real and well delivered. Lyrically, it's on topic, speaking of real life in the real world. And$um and featuring artist Valle complement each other, yet they are confident in making it known that their wordsmith skills and delivery are not fake - and this is something you can really pick up on. This track is not cocky or over-hyped; it’s just two MCs being themselves.
Ride The Wave is another great track that should be added to your playlists.
Hailing from the sleepy port town of Lyttelton, And$um is an explosive young hip-hop artist beginning to carve out a real identity.
2019 has been a big step forward for the Christchurch artist. With two full length projects released racking up over 100,000 streams and being included in a variety of Spotify editorial playlists, including the official New Music Friday.
And$um describes his music as "authentic", and seeks to talk about his personal experiences in a relatable way. With a tendency for up-tempo head-bobbing songs, And$um wants to have fun with his music.