Take some heartbreak. Write it down. Sing it alongside an upbeat synthy track. Profit $$$.
Such is the method of Te Whanganui a Tara / Wellington’s Jeivenchy (not to be confused with Givenchy, the high-end fashion and fragrance house).
The result is a solid pop banger in the same vein as The Weeknd.
What does that mean? Imagine a catchy 00’s Pop/R&B soundtrack behind the moment before a breakup.
But, despite the subject matter, it’s not all whinge, not least because of the danceablity of the track. There’s some clever word play in there too. It’s refreshing to see modern terms like ‘seenzone’ – i.e. when your message is seen by the other person, but they don’t respond – used in music.
Recommended for fans of Jeivenchy’s previous album, Seenzoned, or those familiar with toxic relationships.
You can find Jeivenchy’s 360 on Spotify. Be sure to also listen out for their work on Wellington Indie darling's Hybrid Rose’s new release.
Jeiel is a Pop artist and singer-songwriter based in Auckland, New Zealand. The artist was formerly known under the stage name Jeivenchy.
Jeiel Ian Veloria was born in Manila, Philippines. He wrote his first song at the age of 7. In 2011 Jeiel and his family migrated to New Zealand. In 2015, he studied Design at Massey University, Wellington. In 2018 he graduated.
In 2020, Jeiel took on the stage name Jeivenchy and released his debut Pop Album Seenzoned. This was followed by Fatal Attraction, a ten-track Electronic / Pop album produced by Hybrid Rose. The album is “angry, sassy, and melodramatic”, “packed full of platinum-plated hooks” (Stephanie Chen, NZ Musician & Chris Cudby, UnderThe Radar). The album spawned 3 singles, Balenciaga, Mario Kart, and Baggage Drop and earned Jeiel his first radio plays and interviews on 95bFM and RadioActive.FM.