Normally, when I am reviewing singles for MNZ the turnaround time we work to is 7 days and it is not unusual for me to work on far tighter deadlines than that, but Ayla was incredibly well organised with the promotion for her second single, and I have been playing this for the last 3 weeks at least. In that time it has become a real earworm, and I have even found myself singing it as I walk around (not a pleasant experience for anyone in the vicinity, let me assure you). She describes herself as an indie folk/rock artist, but I don’t hear a lot of folk in this one, but lots of power pop, commercial rock, guitars, a great voice, wonderful arrangement and stacks of hooks.
There is something about this song which is bouncy, full of fun, and packed with the summer sun and is fresh, inviting, and a solid blast. With a full band behind her, special attention has been paid to the arrangements so there are times when she is harmonising with herself, others when she is acapella, while we can have thumping drums or delicate rimshots, the band sitting back or coming forward to drive the song on. The result is a rock/pop single which surely is destined to sit on radio playlists and the charts, as this is a blast from beginning to end and something I have enjoyed immensely. Apparently Ayla has been gigging in Tauranga and Auckland but so far I have missed her, and that is something I need to correct immediately if not sooner. I thoroughly enjoyed her debut single, Salamanders, but this takes her songwriting and performance to a whole new level. Now when are we going to get an album?
Inspired, thoughtful, and strong, Ayla Gold is a New Zealand indie folk/rock artist that is passionate about sharing her stories through wavey melodies and dynamic rhythms. Since 2016 Ayla has been discovering her sound and the potential to share about what she believes in. She has gained a passion for playing gigs for the last year and a half in Tauranga and Auckland.
Her debut single Salamanders is a bright and light-hearted summery tune that is bound to get you singing along, produced by Jacob Gerritsen (Marmalade Skies) and accompanied with a music video directed by upcoming filmmaker Finn Lloyd (directed DOONS – Shallows). This song was the beginning of discovering her sound and the catalyst for her writing to truly blossom.
Inspired by Middle Kids, There’s a Tuesday, Stella Donnelly, The Beths, Alice Phoebe Lou, Molly Payton, and more - Ayla is set to make an impact with her strong vocals and ability to dive deep into narrating the ups and downs of growing up.