Hailing from Queenstown, soulful pop artist Blake’s new single You Don’t Decide is a breath of fresh air amongst today’s highly produced and often overly busy commercial material. Yet another splendid product of Covid lockdowns, it’s a whispered discovery of self-assertion, which reaches to the depths of human experience and compacts its realisations in a beautiful yet clearly comprehensible way.
You Don’t Decide draws listeners in with Blake’s careful storytelling and a production focus on how percussion can smoothly build and change dynamics. Gentle, understated verses butterfly into wide open choruses. But the song’s finale is surprisingly muted, softening into a lo-fi style performance which reiterates the power of Blake’s message not to take mistreatment and toxic behaviour from others. The influence of similarly moody pop artists, such as Holly Humberstone and Claire Rosinkranz, shines through in the steady hum of guitar beneath Blake’s honest vocal delivery and direct lyricism.
A first listen to this track may make it appear unassuming, but its surprisingly sticky chorus and dreamy alt-pop production will undoubtedly have you coming back for more. This is a gorgeous release that solidifies Blake’s presence as one to watch.
Blake's music journey is a compelling story of passion, resilience, and evolution. Inspired by early influences such as The Fray, Amy Winehouse, and Nelly Furtado, Blake crafts irresistibly catchy and authentic songs with a soulful edge. Her initial foray into the music industry involved honing her craft through top-line writing in the drum and bass genre, amassing over 13 million streams and earning a nomination for 'Best Vocalist' at the 2017 DnB Awards. The challenging experience of losing her job during the COVID-19 pandemic in London became a turning point, leading her to delve deeper into music production and refine her unique sound.
Transitioning from drum and bass, Blake found her niche in alt-pop. Her music blends a love for soulful artists with a knack for crafting genuine pop songs, resulting in a sound rich in depth and authenticity. Blake's self-released tracks have totalled 250,000 streams. Unafraid of vulnerability, Blake's candid personality shines through in her music, articulating personal experiences with honesty. Recent highlights include support for her track Red Hearts from Triple J Unearthed and a feature on ABC's breakfast show. Her EP Skeptical also received acclaim, with the track CPU peaking at number 11 on New Zealand's Radioscope Most Added chart and airtime across BBC Introducing London.