If you’ve been following the Kiwi Rock scene for a while now, you’ll be familiar with the names Silence The City, Quarter 2 and Broken Avenue. One of the main drivers behind these epic bands has been by groove-master Sam French.
In recent times Sam has made the big move from Auckland down to the weather-struck Hawkes Bay, and somehow through recent events, with his new act Say or Do has managed to pump out this wicked new single Awake, which is mixed and mastered by the guitarist of one of my favourite all time Kiwi rock bands based out of Los Angeles, Matt Brooks from Like A Storm.
Now it’s fair to say, I know Sam from way back as we kicked in around in the same muso circles for some time, even did a stint together in a band called Ubiquitous and we’ve certainly lost touch, but I have always admired the work he’s done. Getting to review this single is an absolute treat.
The blurb for Awake reads as ‘Awake describes the feeling of waking up for the first time following an epiphany or sudden realisation – allowing you to see the world in a new light.’ This strikes a chord with me as we start to get older and have families, these moments become more and more frequent. I’m stoked to hear that the sudden realisation isn’t one that has affected Sam’s ability to write insanely good music or change his direction too much. This track is strong & powerful, although not hugely heavy. It carries all the good roots of a raw rock tune, but with hugely bluesy undertones.
Anyone know has read a review by me knows I like to give you a hint of another band that I could associate sound-wise with the review, so in a desperate attempt to try and give you a glimpse into what the tune sounds like without hearing it, try and picture Daniel Johns (Silverchair) singing over Days Of The New, but maybe throw some Joe Bonamassa in there for good measure.
I am blown away by Sam's voice – I’ve only really ever known his backing vocals, but as a front man, it’s clear as day that’s where he deserves to be. Voices as gritty and powerful as his are rare. I’m glad he’s managed to showcase it in this awesome tune.
After hearing this, I’m expecting to hear a lot more from Say Or Do, and I wish Sam all the best getting these tunes in front of a tonne more listeners. He’s doing epic work and I can’t flaw it. You can check out more from them here: Say Or Do Facebook.
Available streaming from 31 March 2023, pre-save from 24th.
Say Or Do, born with the debut EP Watching the World Pass By in 2013, began as a solo endeavor led by Sam French. Following a period of travel, Sam shifted gears, contributing his talents to hard rock with Silence The City, while Say Or Do took a backseat.
Fast forward to 2023, post-Sam's move to Hawke's Bay, and Say Or Do saw a revival. The release of Awake and Wasting My Time marked a shift from acoustic singer-songwriter vibes to a vibrant alternative rock sound.
Now, in 2024, Say Or Do is undergoing a significant transformation into a full-fledged band experience. The focus is set on live performances and fresh music releases. The goal is clear - to establish a regular presence on the live music circuit and introduce a dynamic array of new material.