Hailing from Wellington and currently based in Gisborne, Ash Sales is a musician crafting music that defies easy categorisation. His sound blends alternative rock with instrumental elements, featuring epic soundscapes, vibrant psychedelic trance beats, and melodies all created on an acoustic guitar. Using pedals, effects, and a looper, Ash transforms his guitar into a portal of otherworldly sounds, drawing from influences like grunge, rock, pop, dub, world music, and nature.
Ash’s musical journey began at 13 when he first picked up the guitar and rarely put it down. After high school, he pursued music professionally, performing on cruise ships and at corporate events, weddings, and gigs, often alongside his wife. Though always creative, it wasn’t until 2023 that he fully dedicated himself to his original music. This project flowed effortlessly, capturing years of untapped emotion and energy.
Driven purely by passion and independent from record labels, Ash plans to release his debut album in early 2025, with three singles launching between October and November 2024. He aims to write and perform music that deeply resonates with listeners, turning his innermost feelings into melodies that move and inspire. With plans for festival performances and a drive to connect with audiences worldwide, Ash is ready to share his unique sound.
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