22 September 2022 - 0 Comments

After going viral with his feature appearance on Nelz’s breakout single Trying, which gained over 5.5M combined plays across YouTube and Spotify, Set 4 Life (S4L) and 24K Legacy Music are proud to present Nola’s debut commercial single Mean It, produced by Sprout and Pana Timoteo.

Getting his name from where he was raised, Nola Crescent in Otara, South Auckland, Nola is one of New Zealand's rising stars in the underground Hip-Hop and Rap scene. Having made a start in music while recording with friends and closest collaborators, such as 20th Boys, Bad1, YM, Jaxx and Nelz, in a more traditional grimey rap sound, Nola has grown into the melodic trap sound that listeners identify him with today.

Putting together the lyrical content which describes the tough background that he was raised in, with his natural vocal talent and range, Nola represents the sound and story of many young people who aren’t majorly represented from New Zealand through his music.

Mean It paints the picture of a ‘Hood-Romance’ story that Nola finds himself centre-stage in, describing the trials and tribulations of balancing a relationship with the difficult lifestyle he endures. With a catchy hook that links his story and emotions to the listener in a way that makes them want to sing-a-long, Nola’s first commercial single is one to be added to those driving playlists immediately.

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