20 July 2023 - 0 Comments

Today, Persian-New Zealand artist, songwriter and producer CHAII returns with her commanding new single and video, Drippin In Gold - out now via Particle Recordings & BMG.

CHAII’s first release since her acclaimed 2021 EP, Pineapple Pizza, Drippin In Gold delivers a powerful statement to her success, hustle and cultural pride. Produced by Frank Keys, who also collaborated with CHAII on her previous releases Lightswitch EP and Pineapple Pizza EP.

The single's accompanying music video sees nostalgic elements of Iranian culture intertwined with cherished childhood memories. Shot in Los Angeles - a city renowned for its thriving expat Iranian community - the clip pays homage to CHAII's motherland, Iran, and captures the essence of her personal story. With the inclusion of a Pakyan - a classic Persian car- cruising towards a golden mansion, CHAII looks towards a future of greatness whilst showcasing the significance of how her roots have played such an important part in her journey there.

Speaking to Drippin In Gold, CHAII notes: Drippin in Gold is all about staying laser-focused on your dreams no matter what obstacles come your way. It's a constant reminder to never settle for anything less and to hustle relentlessly towards your goals. Embrace your culture, shine like gold!”

On bringing the video to life, CHAII shares, "Filming this music video in Los Angeles has been an incredibly personal and transformative experience for me. I wanted to pay homage to my Iranian heritage and capture the essence of my childhood memories. The streets and landscapes of LA stirred up nostalgic feelings of my motherland, I wanted to share that part of my life."

A multi-faceted creative and a genre-bending musician, CHAII’s discography has traversed the realms of R&B, hip-hop, electronica and more. Her last release, 2021’s Pineapple Pizza EP, premiered to global audiences on Fortnite, and garnered local praise from Junkee, Purple Sneakers, Cool Accidents, 10 Magazine and AUD$ - alongside on-air support from SRN, triple j,FBi, 2SER, RRR and more. CHAII’s meteoric ascent began with the release of her 2020 debut EP, Lightswitch. A project that served as an introduction to CHAII’s inimitable creative vision, Lightswitch saw CHAII invited to perform at SXSW and be named Spotify’s first New Zealand based RADAR artist. In elevating her artistic universe, CHAII has soundtracked a Fendi campaign, seen a nomination in New Zealand’s 2022 Rolling Stone Awards, and has won sync placements across gaming and on-screen platforms - from FIFA 2021, Tony Hawk and EA Sports’ F1 22, to Ms. Marvel, Netflix’s Old Guard, Wellmania and Inventing Anna and a European campaign for car maker KIA.

Coming up, CHAII is set to perform at the FIFA Women’s World Cup 2023 Fan Zone in Auckland, New Zealand; an appearance that arrives alongside the news of CHAII’s music being approved for broadcast usage throughout the tournament.

Return to the voltaic world of CHAII today on Drippin in Gold, ahead of more to come very soon.

DRIPPIN IN GOLD IS OUT TODAY VIA Particle Recordings / BMG (AUS)

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