07 May 2011 - 0 Comments

NZ band Darklight Corporation is leading the way in music delivery in this country by using a new system to deliver music to their fans. The CD is dead, the public do not want to pay $25 for an album anymore but they are consuming more music than ever before. How do you make it attractive to buy an album these days? Well these guys have sourced a solution that is cheap and convenient and caters to the new breed of music fan.

The Dropcard is a credit card like product that features the bands artwork and on the back has a website destination and a one off code for that card. The customer goes to the site and is prompted to enter their code which gives them access to download all the content for the album. They get the choice of full resolution CD files, Mp3 files and the artwork and lyrics, they can choose what they need or download everything. All for $5.00

The convenience of the card means that when selling albums at gigs the customer just pops the card into their wallet and doesn’t have to carry a CD around all night. In terms of distribution the card, along with the bands display can go into not just music stores but any store that targets the bands demographic. The display sits on the counter without taking up excessive space but is highly visible and exciting to the customer.

Darklight Corporation is staying ahead of the competition by utilizing exciting and revolutionary mediums to present their music to the world. The Dropcard and their Iphone App helps propel the band to new customers daily and more importantly to keep a close relationship with their fans.

Thanks to www.darklightcorporation.com for this story.

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