Rubicon was originally formed in Auckland in 1999 after Paul Reid submitted a demo CD to the 96.1 radio song contest, which resulted in significant airplay and a deal in NZ, Australia and Japan with Wildside Records.

Rubicon released 4 singles between 2000 and 2002 (2 of them top 50) and in 2002 released the debut album Primary, which made it to #16 on the album charts in NZ. In NZ, Rubicon's 2001 video for the single Funny Boy reached #1 on the Juice TV music charts as well as taking out the best indie video award. They repeated that success the following year taking out the award in 2002 with their video Happy Song.

For more information check out the muzic.net.nz Profile for Rubicon

Bruce debuted in the Official New Zealand Top 40 Singles on 16 December 2001. It has been in the Top 40 Singles for seven weeks with a highest position of #22. There are two songs by Rubicon in the Top 40 Singles.