Deep Obsession formed in 1996 with ground breaking results. Their first three singles cemented them a place in the history books as the first pop artists to reach number one on the charts with their first three releases. Their debut album became platinum.
Deep Obsession have performed with Hanson, S-Club-7, Vengaboys and 5ive.
Cold debuted in the Official New Zealand Top 40 Singles on 4 July 1999. It has been in the Top 40 Singles for 11 weeks with a highest position of #1. There are five songs by Deep Obsession in the Top 40 Singles with two reaching Number One.