07 July 2010 - 0 Comments

Unprecedented demand for tickets to the all new La De Da New Year's Eve festival has caused ticketing website http://www.dashtickets.co.nz/ to be overloaded this morning, with thousands of festival goers racing to secure discounted Early Bird ticket prices.

The website was inundated within the first 60 seconds of tickets going on sale, with online buyer numbers reaching well above reasonable allowances for the site to handle.

"We are thrilled with the reaction to this event as it has far exceeded initial expectations," says a Director of Dash Tickets, Nick Schembri. "We are currently working to bring online increased capacity to manage this unforeseen high volume of response."

La De Da will also be releasing a further 1000 Early Bird tickets at $65 so ticket buyers don't miss out. Once those are sold out, La De Da will reduce the next allotment of tickets to $75, so affordable tickets will still be available after the Early Bird offer reaches capacity.

"We are stoked at the demand for La De Da," says Festival Co-Director Josh Mossman. "We knew that people would be keen, but are shocked at the huge response and massive rush to get tickets. It's cool that everyone's so pumped for La De Da, as it further proves the need for a quality music festival in this part of the country."

La De Da is Aotearoa's newest NZ music festival set amongst Alana Estate's vineyards in Martinborough, and is the only place to be this New Year's Eve.  Party-goers from all over New Zealand are set to make the pilgrimage to La De Da just one hour's drive from central Wellington, for a New Year's experience like no other on 31 December, 2010.

Visit http://www.ladeda.co.nz/ for further information.

LA DE DA
Friday 31 December, 2010
Alana Estate, Martinborough

KORA - KATCHAFIRE - HOLLIE SMITH
SALMONELLA DUB - SIX60 - MINUIT - THE UPBEATS (LIVE)
MT EDEN DUBSTEP - 1814 - THE THOMAS OLIVER BAND
NICK D - CLARKE GAYFORD

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