THERE'S SOMETHING IN THE BEER!

LIQUORLAND NEW ZEALAND BEER FESTIVAL RETURNS TO AUCKLAND AND WELLINGTON IN 2010

We mow our hedges with a lawnmower, have just sent our first rocket to space, and we make MacGuyver look like a school boy when it comes to getting out of a tight spot of bother with a piece of no. 8 wire.  What is it that fuels our creativity and spirit that simply finds a way through against all odds?  Is there something in the water? 

Craft New Zealand brewers embody the spirit of our nation, turning the world’s most pure ingredients into our greatest competitive advantage. The result of their craft fuels creativity across the country. It’s not the water.  There’s something in the beer!

When a brewer stands in their community and offers the fruits of their labour, foodies, musicians, and the sun-gods unite to create an occasion we would never want to leave.

It is but a few who put New Zealand on the map with grace, dignity and that reknowned kiwi modesty. The Liquorland New Zealand Beer Festival is an invitation for the masses to do just this… In a market that has seen overall volume decline, these entreprenuers who hone their craft day in and day out with passion and grace have bucked the trend, seeing exponential growth.

What is our public saying?  When the chips are down, we want to spend our money wisely, spending that little bit more on treats is worthwhile.  The craft beer inustry in New Zealand is that treat to accompany times of relaxation, socialising and escapism.

New Zealand, there’s something in our beer!

So, the reason for this press release?   The Liquorland New Zealand Beer Festival returns to Auckland and Wellington in 2010.  Now in its fourth year the Festival has gone from strength to strength as the uniquely Kiwi mix of beer, food, music and summer creates an unforgettable atmosphere for good times with great mates.

The Auckland festival at Ellerslie Racecourse falls on Saturday 13^th February, the day before all lovers celebrate Valentines Day!  What better way to show the one you love how much you love them by taking them to a day of pure indulgence in all things good:  live music, great food and the best in beer New Zealand has to offer!  And a mere three weeks later it’s Wellingtons’ turn at Westpac Stadium on Saturday 6^th March.

ADDITIONAL INFORMATION

Drink

Over 70 beers from more than 24 breweries will be represented at the festival, featuring a wide range of New Zealand beers, with a few notable overseas visitors.

http://www.beerfestival.co.nz/drink

Eat

We’re blessed with an amazing range of quality cuisine to compliment beer tasting, from traditional New Zealand fare to European, Asian and Middle Eastern.

http://www.beerfestival.co.nz/eat

Listen

An eclectic line-up of great summer sounds, from a chilled vibe during the day to more upbeat acts you’ll know the words to later on…

Auckland: Opensouls, Tahuna Breaks, North Shore Pony Club, Franko and the Contraband and more;

Wellington: The Checks, Kidz in Space, Tommy Ill and more.

http://www.beerfestival.co.nz/listen

BE THERE

Ellerslie Racecourse (Auckland 13^th Feb) and Westpac Stadium (Wellington 6^th Mar) play host to this premium summer event with a tremendous festival atmosphere.

Sunscreen, sun-umbrellas and blankets are essential, the festival will kick off at midday.

TICKETS

On sale now! - Due to the phenomenal amount of interest surrounding this event and the high profile acts performing we suggest you book your tickets as soon as possible to avoid disappointment!

Only $30 from the following outlets:

Online: http://www.beerfestival.co.nz/tickets
In Store: 20 Liquorland stores in Auckland and Wellington