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Music News - theSlacks Release New Single 'Information Ape'

theSlacks Release New Single 'Information Ape'

11 February 2023 - 0 Comments

Best known for antipodean-pop hits, Big Aroha and Yeah Nah theSlacks are all over the folk-pop-rock spectrum, delivering danceable beats, joyful indie-pop and a refreshingly real vibe that resonates with questing minds in these testing times.

Hot out of the studio, with a brand new album heading to the presses as we tweet, theSlacks have crafted a collection of songs about what it is to be human living in an increasingly artificial atmosphere.

History of theSlacks.

This year, theSlacks enter decent single-malt territory having reached their 15th birthday.  The band survives because the goal within the band's camp has always been to write, record and perform good music with good people.

As such, it's difficult to pin the band to one genre and this is reflected in the various genre-tags theSlacks have claimed over the years - Country-Ska, Fizz Pop, Rural Drift.

The list goes on and only gets wordier.  Indie Rock Folk Pop.  Slacks songs are vignettes, observations and character studies clothed as pub-rock anthems and singalongs .

Formed by brothers Scott and Mark Armstrong, both write but not in collaboration and so there are definitely two different styles in the songs.

Experienced festival performers and staples of the Taranaki music scene, theSlacks have toured all over AotearoaNZ from the very top to the very bottom, frequently in classic Slacks style - in a crusty band van, emulating our heroes of old, punning all the way to a hand-picked performance in a favourite venue or pop-up party.

Information Ape - new album - new single.

Clearly a play on the term Information Age, the title of the album and lead single is about the state of society today or people and their relationship with technology.

Each song on the album is an observation or take on what it's like to be an information ape, essentially a human with a powerful information spreader in your pocket.

The video for the single was made with this in mind - using the latest accessible (cheap) technology available to knock together a music video without much in the way of production polish it was built from images created by an A.I. generator and stitched together with the most basic of care for production quality. 

High-level production quality often glosses over the validity of the message. It's a big part of what we're being fed via our phones and why people struggle to discern the likely from the unlikely.

The full studio album of the same name is currently being committed to vinyl and will be released inMay this year.

Listen to Information Ape single here


Next: It’s A Wrap For The 2023 Summer Concert Tour

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