Music News - NZ Music Month kicks off today
01 May 2009 - 0 Comments
NZ Music Month takes over stages, airwaves, and stereos today for the ninth successive year.
Commencing with a live performance in Wellington by Fly My Pretties, providing a taste of what to expect from their upcoming nationwide tour, NZ Music Month sees the spotlight firmly back on this country’s numerous fine musicians.
Each year there is a vast array of new releases spanning a range of genres, and 2009 is no exception with too many current or upcoming albums of note to mention.
The same goes for live shows, with a multitude of gigs around the country lined up for the duration of the month.
“Every year since 2001, the country has gotten behind New Zealand artists in May to make this a truly national celebration of our music. From Gore to the Far North, there are literally hundreds of shows around the country. We hope this NZ Music Month people buy more local records and go to more shows than ever before” said Cath Andersen, Chief Executive of the NZ Music Commission.
NZ Music Month organisers this year have challenged Kiwi music fans to celebrate the start of the month in their own fashion and share their experiences with the rest of the country via the NZ Music Month website (www.nzmusicmonth.co.nz).
“New Zealanders’ music tastes are awesome in their diversity, to the point where it is impossible to point the finger at a band or two to sum up the current musical climate” says NZ Music Month Manager Steve Newall. “I’m going to be out seeing a few of my favourite live acts tonight, and I’m sure a whole lot of people around the country will be doing the same. Take some pictures, upload them to our Flickr group, and let people know what you get up to”.
Whatever their music of choice may be, there’s no doubting that Kiwis respond with enthusiasm to the NZ Music Month concept. As well as fostering a sense of celebration of our nation’s musical culture, the campaign has a pronounced economic effect, with significant sales increases for local releases throughout May.
Last May, for instance, 33,061 NZ Albums were sold during the month, meaning one in four albums sold was by a local artist, and an increase of over 80% on April retail sales. This total was comparable to the previous May despite a drop in the overall retail market.
25,653 NZ Singles were sold, which meant one in every nine sales was by a local artist, a growth of over 40% on the previous month. More impressively this represented an increase of over 120% on the NZ Music Month 2008.
These stats alone show that NZ Music Month has a significant impact on the local music industry, but as the organisers are quick to point out this year “it’s not about the month, it’s about the music”.
Thanks to www.nzmusicmonth.co.nz for this story.
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