Music News - Geoff Ong’s new single 'When It Gets Easy' captures the journey of growing up and unpacks big feelings
15 March 2024 - 0 Comments
Tāmaki Makaurau-based indie-pop delight Geoff Ong has today released his latest single When It Gets Easy.
When It Gets Easy delves into intimate reflections on the journey of growing up and unpacking big feelings. “As a kid I always assumed things would suddenly get simpler, that my emotions would get less difficult and my mental health would finally begin to thrive,” explains Geoff. “I’ve since realised that any progress means going through a deliberate, purposeful process, rather than just a sudden moment of effortless change. And I think that, slowly, it does get easier.”
Geoff’s knack for catchy pop hooks, paired with a driving beat and bright guitar licks, have built what he hopes will become an “upbeat and hopeful anthem for people who are also wondering when it gets easier.”
No stranger to exploring the complexities of mental health in his songwriting, Geoff is known for his soul-bearing and vulnerable lyrics, which have engaged listeners around the country (RNZ, ZM, The Edge). Made with the support of NZ On Air and teasing an evolving sound, Geoff says today’s release explores his “indie rock influences” which we can expect more of from his upcoming EP in late 2024.
The video for When It Gets Easy - directed by long-time collaborator Lochana Wijesundera - depicts Geoff parting with “the emotional weight” tangled up with his hair. This happens in the most literal and palpable sense and serves as a powerful representation of dealing with big change, in real time: “We felt like it would be really impactful and meaningful if I had my close friends and family help with this - because having a good group of support around you is such a huge help when you’re processing heavy emotions,” says Geoff, who adds that filming the emotionally-charged clip was one of the favourite things he’s ever done.
Photo Credit: Hellie Coyne
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