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Music News - Goodnight My Darling shares stunning music video for widely adored indie track 'Ruby'

Goodnight My Darling shares stunning music video for widely adored indie track 'Ruby'

05 September 2024 - 0 Comments

Pōneke-based indie star Goodnight My Darling (Maxine Macaulay) has today shared a mesmerising music video to accompany her most recent single Ruby.

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The track - a tender reflection on creative repression, motherhood and female empowerment - has unsurprisingly seen love from across Aotearoa - notably being a resident in the Radioscope alt chart for 6 weeks in a row. Ruby was written after the Black Ferns epic 2022 Rugby World Cup win, and the new music video continues to celebrate our wāhine toa - this time, platforming the Wellington Synchro team!

“The video was a true collaboration,” says director Belle Gwilliam. “I had ideas for the look, like specific camera angles and a unique colour scheme, and Maxine had a certain style in mind - but the choreography was all the Synchro girls; Amelia Livingston and Justine Carter really led the way.”

Impressive underwater filming was achieved alongside Kristine Zipfel, adding what Belle describes as an ‘extra layer of magic’ to the sport and artform. The music video displays passionate people doing what they love, as a team, and is a process and product emblematic of what inspired Ruby.

Ruby follows Goodnight My Darling’s celebrated performance at CubaDupa earlier this year; her 2023 single Empress, and her 2022 self-titled debut album. Amidst all this, the artist has embarked on a new journey this year - motherhood - a theme beautifully unpacked in Ruby.

With the widespread aroha of Ruby and today's inspiring reflection on uplifting Aotearoa women, now is the perfect time to dive into the world of Goodnight My Darling!


Photo Credit: Nick George Creative
Cover Art Credit: Grilled Cheese


Next: Georgia Gets By unveils single 'Not This Time'

Prev: Dateline release their new album 'It's All Down Hill From Here'

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