Music News - NZ On Air News
07 September 2003 - 0 Comments
New Zealand Music on New Zealand Radio
Local music content figures for commercial radio for the latest quarter – April-June 2003 – were the best for a decade at least. Overall, commercial radio played 17.16% New Zealand music in the June quarter – up from 15.36% in the March quarter. In 1995, local content was estimated by APRA to be less than 2% overall.
Format by format, Adult Contemporary radio did 17.60% in the June quarter; Easy formats did 12.96%: Pop was 17.12%; Rock was 23.00%; and Urban was 15.82%. In the three years since NZ On Air's Phase Four New Zealand music plan was launched, local content on commercial radio has increased 64% – from 10.42% in June 2000 to 17.16% in June 2003.
More Music Television
NZ On Air will be providing funding for the first year of the new C4 music television channel. NZ On Air will contribute $500,000 from its Phase Four New Zealand music budget.
The Phase Four plan says that "to get more New Zealand music on the radio, we need to get more New Zealand music on television". C4 will mean an increase in the hours of free-to-air music television available nationally from 3½ a week to more than 60 a week. C4 will play 20 - 25% New Zealand music.
NZ On Air is backing the C4 project because it means more hours but also because it will reach 71% free-to-air on a VHF network. This is consistent with NZ On Air policy for television, with our focus being on free-to-air channels with more than 90% transmission reach, except where the needs of special interest audiences can be better targeted by a channel that doesn't meet these thresholds.
With Juice now free-to-air in the Auckland market and C4 going out nationally in prime-time hours, we have "music television nirvana", according to NZ On Air NZ Music Manager, Brendan Smyth.
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- APT.
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Shaboozey - GOOD LUCK, BABE!
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