Music News - C4 Hours Extended
14 December 2004 - 0 Comments
C4 is to permanently extend its weekend hours.
Since launch in October 2003, the music channel has broadcast every day from 4pm. However, from this weekend, it will start at midday on Saturday and run through to Sunday morning 8am. And Sunday broadcasts will now begin at 10.30am (rather than 4pm) running through to close at midnight.
Outside of normal Saturday programming, two new back-to-back music video shows will run. Blender (12pm to 3pm Saturday and 1am to 4am Sunday) and Spoon (4am to 8am Sunday). These new weekend hours will continue in 2005 and will not affect the rest of the C4 schedule.
And in the spirit of the season, sponsors Vodafone have delivered a big gift to the channel and its viewers by providing the resources to run C4 24 hours a day, seven days a week for the Christmas/New Year period (December 24 to January 2). Vodafone 24/7, a block of back-to-back music videos, will run at all times outside of normal broadcast hours.
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