Music News - Red Bull Music Presents: Villette – 'Money' | 360° Virtual Reality
17 May 2018 - 0 Comments
New Zealand singer and producer Villette has teamed up with longtime partner Red Bull Music to release a 360 VR music video for her forthcoming single Money, available now across Red Bull Music channels. Villette’s first ever immersive VR experience features a unique first-person perspective and allows viewers to dive deep into her creative world.
The video for Money lets viewers experience the singer’s personal and inspiring world through taking on the perspective of an ex-lover haunted by dreamlike visions of Villette. Together with award winning, digital production company Baron VR, Villette has brought the story behind Moneyto (virtual) life in both an intimate and immersive way. The track captivates her audience through hauntingly beautiful lyrics and melody and is proof of the incredible talent of this upcoming artist. The story behind Moneyis a personal tale of lost love and complex emotions that manifests in a visually compelling, immersive dreamscape.
Villette says her experience working to make her first VR video was intense and a massive high.
“The amount of tech work and behind the scenes technology was more than I had ever imagined. Red Bull made my transition to LA from NZ so easy and gave me room to breathe as an artist while simultaneously being there for me 100% and giving me the tools to create this VR video with a great team.”
In collaboration with Red Bull Music, Baron VR worked with director Parker Howell, choreographer Nina McNeely (who has previously worked with Björk and Rihanna) and movement artist Danny Gutierrez (Cirque du Soleil) to realize Villette’s vision for Money. The collaboration has led to a boundary-pushing 360 VR experience that gave Villette full control over her creative ideas and is both an expression of her musical talent as well as an outlook on what’s to come in her future.
After initially being introduced to Red Bull by NZ collective Madcap Music, Villette performed her first Red Bull Music show in Auckland in 2016, followed by a special appearance at the Stones Throw Records 20thAnniversary Tour the same year. During Red Bull’s 30 Days in LA Festival in 2016, she performed alongside Aluna George and Xavier Ömar and has since released her acclaimed eight track mixtape Deep Crimson.
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About Villette:
Villette is the definition of a one-(wo)man-band. From writing, singing, producing, DJing, you name it – she’s doing it. Born and raised in New Zealand, Villette’s sound is a mix of R&B, Hip Hop & Electronic Soul. Villette has been hand-picked to open for acts/labels such as Stones Throw Records, MNDSGN, J-Rocc, Egyptian Lover, Peanut Butter Wolf, a number of Soulection artists, and most recently Aluna George to name a few.
Her production and vocals have taken her on a NZ, Australian &
USA tour, with her 2017 mixtape Drip Crimson premiering though international
magazine i-D.
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About Red Bull Music:
For 20 years, Red Bull has been committed to moving culture forward
across the globe by giving wings to artists and their ideas. Red Bull Music is
a continuation of this commitment. With multiple Red Bull Music Festivals,
music education workshops, collaborations with artists and thousands of initiatives
supporting local music communities around the world, the program celebrates
music, its culture and the transformative minds behind it.
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