18 October 2019 - 0 Comments
Aotearoa New Zealand’s undisputed king of hip-hop, Savage, has released a poignant and
powerful new single Reach Out (Love Don’t Live Here Anymore).
Listen HERE
A deeply personal song written by Savage as a tribute to his niece who lost her battle with mental illness to suicide last year, Reach Out (Love Don’t Live Here Anymore) was revealed last week on World
Mental Health Day, with an accompanying video filmed at Roundhead Studio in Auckland. Watch HERE
Opening up about the song, Savage says he wrote it to honour his niece and to bring attention to the serious issue of mental wellbeing and to encourage those struggling with mental health to reach out.
“In this song I’m really
putting myself out there and sharing my testimony of my life as a teenager. Kicked out of school, kicked out of home, I found myself in a place of feeling like I had nothing to live for. Through my faith, close family and friends who reached out to
me I was able to push through those obstacles and find my way to music which changed my life,” he says.
“You know, we live in one of the most beautiful countries in the world, but we have the ugliest statistics when it comes to suicide. We
are a small nation with a lot of pride and when this topic is brought up, I see people desperate to help but they don’t know how, so it’s swept under the carpet. I’m urging others to fight through, as I have.”
Savage pulled together
a team of esteemed NZ musicians to bring Reach Out (Love Don’t Live Here Anymore) to life, with multi-platinum Kiwi producer Willstah on production duties. “My record label TMRW had the idea of getting a choir
in and I automatically reached out to Tone6 Manager who had this young South Auckland choir (Supa).
“A lot of tears were shed during the process. We have made a powerful and moving record,” says Savage.
Savage is without dispute, one of New Zealand’s most successful artists - both on home turf and internationally. Already a local legend (The Deceptikonz), his big
breakthrough moment came when his song Swing was placed in a pivotal scene in the blockbuster
movie Knocked Up. The song went viral and today boasts more than 23 million streams on Spotify.
Fast forward to 2014 and Joel Fletcher’s remix of Swing catapulted
Savage back into the charts, reaching #2 on the ARIA Singles Chart and selling a massive 4 x platinum in Australia. Savage then teamed up with Australian DJ Timmy Trumpet for Freaks,
selling 5x Platinum in Australia, reaching #1 on the New Zealand charts, hitting the top 20 across Europe and reaching half a billion streams.
2017 saw Savage’s collaboration with Kronic and Far East Movement,
Push, taking over screens around the world in the trailer for the movie Fast & Furious 8 – The Fate of the Furious, which was premiered during the Superbowl; another blockbuster moment for Savage.
Get Reach Out (Love Don’t Live Here Anymore) HERE
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