Music News - SKY To Launch MTV New Zealand
19 May 2006 - 2 Comments
SKY TV is to launch a "wholly-owned and operated localised MTV" in New Zealand on August 19.
MTV New Zealand (on SKY digital channel 35) will launch as a 24-hour network, with localised and signature MTV programming, going up against CanWest's free-to-air music channel C4 and long-running local channels already on SKY, Juice and J2.
It has been speculated recently that C4's broadcast hours (currently 4pm to midnight weekdays, midday to 5am on weekends) might be extended, a decision which may be given some extra urgency ahead of MTV's August arrival. C4 also currently carries programming content from the American MTV network - whether that is able to continue long term remains to be seen.
C4 Manager Andrew Szusterman declined to comment.
Juice TV boss Daniel Wrightson says the deal does not affect his channels' relationship with Sky, an announcement that their contract's extension out to 2009 expected to be made shortly. He says he is "not particularly fazed by their return as they offer a completely different style of music televison."
MTV has previously been tried here, run by TVNZ in the late '90s, but closed in under a year.
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I must be honest for working in the NZ music industry for 5 years and the competition that MTV is going to bring in...its going to be interesting placement. What about the indi enterprise?