22 Nov 2024
L.A. Mitchell - Apple Heart Video Review
06 Sep 2012 // A review by Dilemma
It is only fitting that LA Mitchell's beautiful song 'Apple Heart' have an equally beautiful and contempo cool music video.
The song ‘Apple Heart’ is already an aching love ballad and it's not easy to get the right balance of complimentary and interesting in a music video that doesn't take away from the song or completely over power it. Usually when this happens everyone forgets what the song was about because the music video was so good. I like the ease of both the song and the music video, which when compared to the last time we saw knitting and balls of yarn on a music video it was to Stereogram's crazy good Walkie Talkie Man music video. It almost makes you miss going for a cup of tea at nana's with the fluffy pink tea cosy, until you realise that you and all your friends should learn how to knit because it would be cool!
Filmed around Auckland’s Wynyard Quarter, the video was Directed by Elena Doyle with Matt Meikle as DOP. Wool balls courtesy of Rachel Bache.
About L.A. Mitchell
Alongside her own songwriting and releases (in 2009 she was named first songwriter in residence for Auckland University) L.A. has toured with Dave Dobbyn, AHoriBuzz and Sola Rosa. She opened for Stevie Wonder and Lionel Richie at their New Zealand shows and, as a member of Dukes supported Blondie and Pretenders. L.A. has performed with Bic Runga, Tim Finn, Guy Sebastian, Dane Rumble, Stan Walker and the Urban Soul Orchestra (U.K).
L.A. Mitchell has released two self-produced albums and has collaborated on two EPs with electronic producers Isaac Aesili and D:UNK. Her dance track When It’s All Too Much and pop song Apple Heart were Top 20 finalists for Silver Scroll song of the year.
Visit the muzic.net.nz Profile for L.A. Mitchell
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