It's been 6 long years since Smashproof burst on the scene with Gin Wigmore singing the quintessential south auckland hit Brother. In 2009 they released their first album The Weekend and finally Smashproof have put together a new album called Forever. The newest release from the South Auckland boys has only one downfall and that is that there are only 7 tracks which barely makes it a full blown album and is not nearly enough to satisfy the need for more decent and organic NZ hip hop.
Unlike The Weekend, Forever is a 'collection of songs', and focuses more on the new digital age where each song on the album is being treated almost like a single, with a different style and feel, and with different ways to engage their audience. Forever is a diverse look into the personal lives of each of the group members, and includes those heartfelt, socially poignant, and memorable songs for which they have become so well known for with the general public, as well as the club/mixtape tracks which made them so popular on the streets of New Zealand.
The opening blast of Smashproof Watt takes cues from the old school style "roof on fire" hook and generic G-Unit beats. L.A.B the second track is a bass-thumping club pumper. "All we need are liquor and boom bangers" perfectly bringing together Tyree's hooks, Sidney Diamond's and Deach's commanding verses working proof that they're still having a blast together and still got it. The third track and epic title track has a Coldplay-style guitar riff flowing through it and a 'live for today' chorus, while Out of this world and survivor feat. Pieter T's sweet voice, include uplifting pop hooks and a great message not just for the youth they are role models for, but anyone who listens to this album. The final two tracks are Get By and Paint Fade featuring Drew perfectly round out such an eclectic album.
Forever proves the South Auckland hip-hop trio - Deach, Tyree and Sidney Diamond (Young Sid) - still have a winning combo and if you loved Brother, you will love this too!
Smashproof’s Brother, which topped the New Zealand charts 10 years ago in a record run, still holds the record for the longest running New Zealand #1 single.
Smashproof first catapulted to fame in 2009 when their debut single, Brother (featuring Gin Wigmore) reached #1 on the Top 40 Singles Chart in New Zealand. It went on to hold the position for a staggering 11 weeks, receiving triple platinum certification.
Brother featured on the album, The Weekend, which was released later that year (via Move The Crowd Records/Universal Music) and debuted at #3 on the Top 40 Albums Chart in New Zealand and is certified Gold. It was recognised by writer Nick Bollinger in his book as one of NZ’s Essential 100 Albums. That same year, Smashproof won three New Zealand Music (Tui) Awards, including the coveted People’s Choice, Highest Selling Single and Best Video (Chris Graham). The second single off the album, Ordinary Life is also certified gold and the 3rd single, It’s Friday, was also a top 20 hit.