01 July 2022 - 0 Comments

Today, Lost Tribe Aotearoa (LTA) release their new single and music video Lost Generation 2.0.

Lost Tribe Aotearoa (LTA) are a family-based band who champion conscious messages through their lyrics. Lost Generation 2.0 is a song of hope for the next generation.

“This song sends the messages to our rangatahi to find your own path and be unapologetic yet kind.” shares Lost Tribe Aotearoa. “It also touches on the fact that if we learn from our past mistakes, we will then make better decisions for our future, leaving an everlasting legacy for future generations to follow.”

The Lost Generation 2.0 Music Video Directed by William Mumu Moore and made with support from New Zealand on Air, tells the story of a young Māori Boy and his cousins cruising on their bikes having fun and enjoying the simple things in life - good kai and good company. But the wairua of the song and video speak to significant themes.

The video represents the importance of whanaungatanga (family connections), manaakitanga (caring and respect) and kaitiakitanga (guardianship of our whenua). Lead singer Jesse Biddle says “for me, the video represents all it is to be a proud Māori. To be proud of where I’m from, to be proud of my people, and to be proud of who I am”.

Filmed on the southern shores of Lake Taupo, an area where half of Lost Tribe Aotearoa whakapapa to, added to the special feeling created in the music video. “Performing live from the steps of our marae was very empowering” says the band “and also sharing songs with whanau who have been unable to come to our live shows was very fun.”

The video is predominantly filmed at Korohe marae (Ngāti Hine) there are also shots from Waihi Marae (Ngāti Turumakina), Tokaanu (Ngāti Kurauia), Hirangi Marae (Ngāti Tūrangitukua).

The band put out a patai on social media to their whanau and friends to see who would be available and interested in being part of the music video. “The fact that multiple generations were involved in the making of the video is so special.” Fitting, for a song that is about legacy, connecting with your roots and inspiring the next generation.

In Lost Generation 2.0 Lost Tribe Aotearoa take listeners on a journey through roots reggae through to upbeat ska into a final crescendo of heavy rock.

Following the release of Shaka, Lost Generation 2.0 is the second new single from the bands forthcoming EP Lost & Found.

Lost Tribe Aotearoa (LTA) are an 8-piece band from the surfing town of Raglan, New Zealand. You will most likely find at least one of the band surfing at Raglan's local break at any given time. Hailing from all over the Pacific, most of the members being of Tūwharetoa (Māori) descent, as well as Aitutaki (Cook Islands Māori), American and English - their ancestral vibes shine clearly through their music

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