22 July 2022 - 0 Comments

Pop/rock guitar virtuoso and songwriter Reece Milton has released his latest single Take It Easy today, complete with music video produced by award winning cinematographer and world class producers, shot in his hometown of Nelson.

Listen HERE

Reece will release Take It Easy on July 22nd, which will be the fourth installment of his debut album, Elixir, which is set for release in August. Previous singles from this upcoming album are Once in a Lifetime, Take My Hand and Atmosphere.

Take It Easy features Reece’s slick signature guitar talent, tight drum licks and spicy horn samples.

Produced by IMME of Nelson based StudioBox Creative’s own label - Antipodes Records, the chorus and riff for the track were stuck in Reece’s head for a year before he sat down to write it.

“As a songwriter I always start with the riffs, hooks and choruses as they come to me first and the lyrics are more based on themes as opposed to actual events. I hope people can pick their own meaning from the lyrics,” Reece says.

Accompanying the single is its official music video which was written and directed by award-winning actor and director Laura Irish. Cinematography was by Bevan Crothers, who has shot everything from Stan Walker’s feature-length documentary, and Wellington Paranormal as well as shooting the Aotearoa Music Awards best music video of 2020 for the hip-hop group SWIDT.

Executive producer Jane Baken of StudioBox Creative and Antipodes Records says she wanted to pull in an incomparable team for the video, led by Jonny Eagle and Melissa Spratt of Innit Creative, to showcase Reece’s music with the production value his talent deserves.

“We have created a magic backdrop to showcase Reece’s solely original sound and really make a statement in preparation for the release of his album”.

Eagle and Spratt of Innit Creative both bring a wealth of experience having worked abroad on major motion pictures such as 1917, Fury, Star Wars: Ep 7 and Star Wars: Rogue One to name a few of their impressive combined credits.

Shot in Nelson at Kismet Cocktail and Whisky Bar, the music video pulled a myriad of local actors together to create a glamorous black and white world harkening back to the Casablanca era. The video, shot over two nights, is complete with period costume design and art department by Melissa Spratt.

Irish says she wanted the video to focus on telling a story while creating a dramatic introduction for Reece as a musician.

“I also wanted to focus on Reece’s genuine love for his guitar, which became its own character in the shoot.”

Crothers says the look he tried to create came from researching well-known noir pieces that led to treating the music video like a “period piece short film”.

“The highlight for me was just how much everyone brought to this project. Starting with Reece bringing his incredible musical talents along with some great acting. The cast and extras put in such a huge effort. Everyone did their part to create this world.”

Take It Easy is available from 22 July on Spotify, Apple Music, YouTube and everywhere you stream music.

Watch the Take It Easy official music video here

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