28 June 2023 - 0 Comments

Prepare to embark on a soul-stirring musical journey as Wellington Hip-Hop artist Will McClean announces the release of his album titled Don't Forget To Breathe.

Set for release on July 21st, this album is an exploration of vulnerability and growth, inviting listeners even further into the world through the lens of Will McClean, as he embraces the world around him and finds solace in the power of music.

The lead single Man On A Mission was released in September '22 and is a deeply personal track that set the tone for the whole album, offering a glimpse into the journey that awaits.

On the lead single we hear McClean recount his realisation of the fragility of life from a young age, forced by the passing of his father.

The second single + music video Seem Alright was recently released on June 23rd, and is receiving praise from both new, and long-time listeners. With Seem Alright, Will McClean continues to showcase his introspective lyrics and evocative melodies. Its laid back, yet fierce nature explores the importance of taking a moment to slow down and realise that when we stop stressing over the little things, the present moment does in fact, seem alright. Seem Alright marks the first time Will McClean has received Spotify playlist placement on top playlists such as “New Music AUS/NZ” and “Jazz Rap”.

Will McClean produced the album alongside close collaborator Nikau Te Huki (Casual Healing), and it marks a shift in his step as he is spending more time, taking time to focus and create a cohesive body of work, rather than just writing the lyrics. Keyboard player Sam Hunter played a key role in turning the album sketches and ideas into reality.

In anticipation of the release of Don't Forget To Breathe, Will McClean has planned a captivating album roll-out that will immerse listeners in a multi-dimensional experience. The journey began with the two released music videos, each visually capturing the essence of the accompanying singles. These videos serve as a visual companion, deepening the emotional connection between the music and the artist as a whole. The combination of visual storytelling, intimate live performances + videos and interviews will undoubtedly create an immersive experience, solidifying Will McClean’s place as an artist to watch.

Don't Forget To Breathe is deeply rooted around vulnerability and family. The album features a poem at the end of Let Go, written and spoken by his Nana, which then leads into Yesterday which includes a heart wrenching voice memo of both grandparents when his Papa was ill. Will McClean’s mum closes the album with some beautiful words (that seem to make most cry), leaving faint laughter to fade into silence, finishing the album.

Drawing inspiration from personal experiences and lessons, Will McClean has crafted an album that is as cathartic as it is relatable. By fearlessly exploring the depths of vulnerability, they invite listeners to reflect on their own journey and find solace in the shared human experience.

"Music has always been a safe place for me, a place where I can truly be myself and express the full range of my emotions," says McClean. "With Don't Forget To Breathe, I wanted to create something that not only speaks to my own learnings and vulnerabilities, but also provides a space for others to find comfort and understanding. It's a reminder to take a moment, a deep breath, and embrace the beautiful hecticness of life."

Don't Forget To Breathe will be released on all available streaming platforms on July 21st 2023.

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