25 August 2023 - 0 Comments

Independent Music NZ (IMNZ) is thrilled to announce UK’s Debbie Ball as the keynote speaker for this year's Going Global Music Summit & Showcase. A highly respected figure in the music industry, Debbie will illuminate the audience with her unique insights into Artificial Intelligence (AI) and its intersection with the music business.

Debbie Ball, founder of Create Spark, has been a driving force in the music industry since 2007. Having worked with icons like Katy Perry, Tame Impala, and Sufjan Stevens, Debbie has expanded her horizon to academia, focusing on AI's role in society. Her keynote speech, "Recontextualizing AI's Role in Society," promises to debunk common misconceptions, illustrate system workings, and highlight AI's potential as a creative tool in the music industry. Debbie's journey continues as a digital humanities lecturer at King's College London and the University of Westminster, and a second-year PhD candidate focusing on app design's impact on user behaviour.

Debbie's keynote is more than just a tech talk. It's an exploration of AI's place in our society, informed by her 25 years of experience in music and her latest academic pursuits. Debbie's lecture will open up discussions about how AI products, when used responsibly, could enhance human creativity in songwriting, production, and music discovery.

Debbie Ball's appearance at Going Global is made possible with support from British Council New Zealand and the Pacific. Her continuous engagement with the music industry and academia makes her an ideal speaker to bridge the gap between technology, music, and society.

Natasha Beckman, Director of the British Council New Zealand and the Pacific says “We are delighted to have this opportunity to bring Debbie Ball to Aotearoa as a keynote speaker at the 2023 Going Global Music Summit. Her expertise in AI and ChatGPT will be of great interest to all attendees at the summit given the ever-changing landscape of the music industry. Our work is to build connections, understanding and trust between people in the UK and countries worldwide, and we look forward to hearing Debbie’s thoughts on this rapidly evolving area.”

GOING GLOBAL MUSIC SUMMIT 2023

Friday 1st September / Saturday 2nd September

Roundhead Studios, Auckland, New Zealand -

Tickets on sale now from Eventbrite here

The Going Global Summit represents an unparalleled opportunity for New Zealand's music community to connect, collaborate, and grow in an increasingly interconnected world. It is an event not to be missed by anyone looking to expand their career and make waves on the international music scene.

For more information about the event, including the full speaker lineup and registration details, please visit goingglobal.co.nz

Going Global Music Summit TICKETS HERE

About Going Global™ Music Summit:

Going Global™ is New Zealand's premier music showcase, providing a stage for the country's most promising and exciting musical talents. It facilitates connections between local artists and international industry influencers, fostering growth, collaboration, and discovery in the world of music. For more information, visit www.goingglobal.co.nz.

Going Global™ is presented by Independent Music New Zealand (IMNZ) in partnership with the NZ Music Commission and is supported by Merlin, NZ On Air, APRA AMCOS, Recorded Music NZ, British Council New Zealand and the Pacific and is a proud supporter of Keychange (a global network and movement working towards a total restructuring of the music industry in reaching full gender equality).

GOING GLOBAL PRESENTS 2023
Friday 1st September & Saturday 2nd September
Doors Open - 6.30 pm doors / End Time 10.30 pm approx
- Whammy, Wine Cellar, Whammy Backroom -
Auckland's K' Road

Picture this: three stages set ablaze by a relentless onslaught of exhilarating 20-minute sets that will leave you breathless, begging for more. And the best part? All this auditory ecstasy can be yours for the tiny ticket price of just $30 for both nights - or $20 for each night!

2023 Showcasing Artists; Anthonie Tonnon, Blake, Ch! Nonso, Clementine Valentine, D.C. Maxwell, Dawn Diver, Elliot & Vincent, Grecco Romank, KITA, Luke Thompson, MACEY, Mazbou Q, Mel Parsons, MOHI, PARK RD, Ringlets, Soft Plastics, Summer Thieves, Tom Lark, Vera Ellen, YAHYAH

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