24 March 2007 - 0 Comments
NZ Music
How's it going?
Local music content on commercial radio in the latest quarter (to 31 December 2006) was 20.33%, a whisker ahead of the 20% target for the fifth year of the NZ Music Code. However, the late rally by radio was not enough to save the 2006 year-end result.
The below-target results for the March, June and September quarters last year meant that the 2006 year-end result was 19.29% - 0.71% below target. Not a disaster but a disappointment. However, the good news is that radio has confirmed its commitment to a 20% annual target for the next five years following the expiry of the original Code agreement on 31 December 2006.
Phase 5 Strikes
It is just over a year since NZ On Air’s Phase Five international New Zealand music promotion plan rolled out. In that year, we have delivered five five-act New Zealand music samplers to targeted industry “tastemakers” in the US and Australia and two New Zealand music cover-mount discs to subscribers of UK trade bible, Music Week; we have launched a college radio infiltration campaign in the US and we have funded a dozen radio plugging campaigns in overseas territories for acts like Katchafire, The Tutts, Bic Runga, The Phoenix Foundation and Elemeno P.
Already we are seeing results. A few examples. Katchafire is playing on 60+ US radio stations and is #5 on the College Music Journal World Music Chart; The Tutts was #4 most-added on Alt radio in Australia; we have brokered four synch licences with EA Games in the US for New Zealand songs; and the latest Phase Five five-act disc has charted at #13 on the Mediaguide Alt Speciality radio airplay charts and at #8 on the FMQB Top 25 Albums on US radio while The Datsuns’ Stuck Here For Days is #13 on FMQB’s Top 25 Singles chart off the Phase Five disc.
But wait … there’s more … all of which will be collated in a Phase Five annual Actions & Impacts report, available soon.
Music Funding Decisions
Music Videos
Each music video receives $5,000 funding.
- Fast Crew - 'Mary'
- Revolver - 'Nice Day'
- Madam - 'Gimme The Night'
- The Datsuns - 'Waiting For Your Time To Come'
- The Rabble - 'Our Coast Song'
- Gasoline Cowboy - 'Outta My Hands'
- Inverse Order - 'Hope For Us All'
- Voom - 'I Want My Baby'
- Paul McLaney - 'Pick Up The Pieces'
- Dimmer - 'You're Only Leaving Hurt'
- Brian Platt - 'Straightline'
- Katchafire - 'Mr Flava'
- SJD - 'Beautiful Haze'
- The Veils - 'Calliope!'
- Annabel Fay - 'Shake It Off'
- OpShop - 'Maybe'
- Cliff Hedley - 'Indecision'
- Brooke Fraser - 'Albertine'
- Stellar* - 'Take A Girl'
- Cut Off Your Hands - 'Let Go'
- Tourist - 'Suburban Skies'
- dDub - 'Give It Some'
- Evermore - 'Never Let You Go'
- The Feelers - 'Nothing's More Real'
- Bryan Bell - 'Did Someone Get To Her'
New Recordings
Each new recording receives $10,000 funding.
- Haylee Fisher - 'High'
- Odessa - 'Turn Out The City Lights'
- Soul Satellites - 'Peace Is Coming To Fight'
- Streetwise Scarlet - 'Hey O'
- Taye Williams - 'Turn It Up'
Radio Hits
Each radio hit recieves $5,000 funding.
- Annabel Fay - 'Lovin' You Baby'
- The Tutts - 'K'
- Deceptikonz - 'Don't Front On Me'
- Tyree - 'I Need A Girl'
- 4 Corners - 'Now I Know'
Albums
Each album recieves $50,000 funding.
- Frontline - 'Frontline'
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