Music News - Small Town - Big Sounds
22 January 2009 - 0 Comments
The Tui Brewery Girls have devised a great plan – combine New Zealand’s favourite bands and New Zealand’s favourite drop for a wicked day of festivities in front of the iconic Tui Brewery Tower in Mangatainoka.
On February 28, the Tui Brewery will be transformed into the best little concert venue in the land – celebrating all things Kiwi and raising money for local community groups.
“Here’s our chance to celebrate the best things about a Kiwi summer,” says Tui brand manager Jarrod Bear.
“Bands playing off the back of a truck, drinking Tui, summer sun, lying on the grass, an afternoon session, BBQs, pig on the spit, brewery girls, swing ball, sunscreen and sunburn, floppy hats, leaners made from pallets, sing-alongs with the music and stories to tell the grandchildren one day.
“We have a cracker venue at the brewery. Why do winery tours when you can drink beer in front of the Tui Brewery Tower and listen to great Kiwi rock?” Bear says.
The event is an opportunity for the brewery to help out the locals. Local community groups will provide the food and man the bars – adding much needed funds to their coffers and getting most of their annual fundraising covered in one day.
Chairman of the Mangatainoka Domain Board and dubbed the ‘Default Mayor of Mangatainoka’ Alistair McDougall is pleased the local community will benefit from the event.
“Small Town, Big Sounds will be great for the locals. It will make a big dent in the fundraising goals for many community groups and will give them some days off from the usual dollar-a-pop sausage sizzles. We’re very fortunate to have the brewery in our town,” McDougall says.
Up to 15 different community groups will use the event as a fundraiser – from the fire brigade, Lions, Rotary, Rugby Club, Squash Club and St Johns.
Jarrod Bear expects more than 5,000 people to attend the gig, with the majority of the crowd from the Tararua, Manawatu, Wairarapa and Hawke’s Bay. But Bear also believes he’ll be greeting groups of lads from all over the country.
“Tui beer is loved nationwide – and what better time for a Tui Brewery pilgrimage than when Elemeno P, The Feelers and Jordon Luck take the stage in front of the Tui Tower?” says Bear.
Mangatainoka is no stranger to beer tourists – 40,000 people visit the brewery each year, and in March this year 2,000 farmers visited for the Drought Shout – a charity event that raised funds for drought-stricken farmers and shouted them a few cold ones.
Bear says he hopes the concert will become an annual event.
Tui Small Town, Big Sounds
Date: 28 February, 2009
Time: 2pm - 9.30pm
Hosted by: Mangatainoka Community and Tui Brewery Girls
Location: The front lawn of the Tui Brewery - Mangatainoka
Tickets: $45 – presales only from Ticketek and from Tui HQ (at the brewery)
Featuring: The Feelers, Elemeno P, Jordon Luck, and Bill and Ben, as well as the Tui Brewery Girls, helicopter drops, local bands, giveaways and more.
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