21 April 2009 - 0 Comments

In what is believed to be a world first, Kiwi company Cookie Time will officially adopt popular roots/rock band dDub on the eve of New Zealand Music Month.

Like any proud parent, Cookie Time hopes to use its own success and experience to help the band get ahead. After regularly touring New Zealand and Australia for the past five years, dDub have "done the hard yards" and built a solid groundswell of support. Now, through this groundbreaking initiative, Cookie Time will take the band's music to the next level through a range of activities including free downloads, concerts, and retail activity.

dDub met its prospective parents in 2006, when Cookie Time founder Michael Mayell purchased their album at a Wanaka CD store. He immediately fell in love with the music, and has subsequently seen the band perform live on ten separate occasions.

Mayell jokes that his support for the group is very passionate.

"My partner teases me about being like Mel, the devoted fan from Flight of the Conchords! This adoption is an opportunity for me to use some of my business and marketing experience to help this awesome Kiwi band get their music to a wider audience."

dDub's lead singer Derek Browne said he was delighted with the arrangement.

"I was rapt when Michael came up with the idea. It's a constant challenge to make a living as a musician in New Zealand, and in the post-CD age, bands like ours need to find extraordinary ways to market our music".

NZ Music Month Manager Steve Newall was thrilled to hear of Cookie Time's initiative, and says that the adoption puts out a clear challenge to other New Zealand companies to do the same thing.

"It's great to see a partnership between two local success stories come to fruition. Artistic and commercial success can both be achieved through innovative ideas, and this is exactly what I expect to see happen with dDub and Cookie Time. With any luck the adoption will pave the way for other New Zealand companies to consider doing something similar with one of our other great local artists'.

The adoption ceremony is scheduled to take place on Thursday 30th April, and will include the signing of an especially-tailored New Zealand adoption certificate. Further details, including invitations to the ceremony, will be forthcoming shortly.

Thanks to www.cookietime.co.nz for this story.

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