31 March 2023 - 0 Comments

Pop princess PRINS is back with another killer track, today releasing the vulnerable and uplifting single Love Of My Life.

Listen to Love Of My Life HERE

With slick production, stacked harmonies and a soaring vocal melody, Love Of My Life is a heartfelt reflection on the complexities of relationships, and the struggle to open up and be vulnerable. The song serves as a poignant reminder “that past hurts and traumas can often make it difficult to trust and connect with others, but not to let that get in the way of something beautiful.”

Writing the majority of the song to nothing but a drum beat, the original version was slower and more mellow; it wasn’t until PRINS took the track to her producers Pierre Blondo and John-Adam Howard that it began to grow and change, becoming the final, commercial pop single. The polished production paired with a raw and honest approach to songwriting, makes for a winning combination and something PRINS has made core to her approach to music.

“Over the past year, I have dedicated a significant amount of time and effort to push my creative boundaries as a songwriter,” she says. “One of the ways I have done this is by challenging myself to write songs that resonate on a deeper level than some of my earlier works. Although this process has been confronting at times, I am proud of the progress I have made so far. By pushing myself to write more meaningful songs, I have not only grown as an artist but also discovered a deeper connection with my audience,” she says.

The result is exceptional, and sets the scene for an exciting year ahead for PRINS who made massive strides locally and internationally last year with the release of her EP, Life Is Better Now.

The five-track record, which featured singles That’s The Thing X, On The Low (shh!) and Hazardous has amassed hundreds of thousands of streams, while receiving widespread radio play in NZ, the UK and Germany and impressive chart positions in New Zealand, including #10 on the Official Top 20 NZ Album Chart and #39 on the Official Top 40 Album Chart.

Today’s release Love Of My Life comes after PRINS’ latest track Something New, which debuted at #58 on the top 100 most played chart and #2 on the Hot 20 NZ Singles chart. This is just the beginning of what is set to be another incredible year for PRINS, who has just announced her first world tour, taking in 15 cities across the globe throughout April and May.

Her Aotearoa fans can witness the magic of PRINS live on the first two stops of the tour, in Christchurch on April 14 and in Auckland on April 15. Tickets are available HERE.

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