07 February 2003 - 0 Comments

For the first time ever, commercial radio has topped the $200 million mark in revenue during a calendar year.

Figures collected by the Radio Broadcasting Association show that New Zealand commercial operators made a combined $205 million in 2002 - up by 4.6 per cent on 2001 to beat the previous best of $196 million.

"It was a year that had its ups and downs," says RBA Executive Director David Innes, "but mid-winter and a strong final quarter created the record."

"We believe that the flexibility, fast response and opportunities for segementation provided by radio have been major contributors to this record result."

Thanks to www.medianstrip.com for this story.

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