Music News - Juice TV Goes Free-To-Air In Auckland
04 August 2003 - 0 Comments
Juice TV has returned to the land of the 'free' realm - for Aucklanders at least.
Having broadcast exclusively on Sky's digital pay TV platform for the last two years, the music channel is now back on the free-to-air UHF band it used to occupy, broadcasting to Auckland from BCL's Waiatarua site in the Waitakere Ranges on UHF Channel 57.
The New Zealand-owned and operated station chose the moment of its 500,000th video airing on August 2 to switch on the free-to-air signal. It also gives the station a two-month jump on TV4, due to become a free-to-air music channel in October.
Juice TV General Manager Patrick McAteer says the securing of a free-to-air frequency had been a long-held goal for the network.
“Taking Juice TV free-to-air is something we’ve always wanted to do,” he says.
“Our viewers demand a dedicated 24 hour music channel and finally we have the opportunity to offer it to New Zealand’s biggest market, free-to-air.
“Broadcasting free-to-air is a logical step for us because it opens up music television to a whole lot more people and gives New Zealand bands a much bigger platform to launch their careers from. We’re pretty excited about that,” he says.
McAteer says 86 per cent of Auckland homes will be able to tune into Juice TV on UHF.
“All anyone needs to get free Juice TV is a pair of bunny ears plugged into their telly."
He says Juice TV remains committed to dedicating more than 25 per cent of its schedule to New Zealand music too, and has plans for new shows and live-to-airs to increase the exposure of New Zealand acts on the station.
“We’re in this business to see more New Zealand music on television, and more New Zealanders able to access the very best in music TV,” he says.
More than 150,000 of the half million music videos played on Juice TV over the last five years have been by New Zealand artists, with the feelers' Pressure Man video being the first ever played on Juice. The very same clip notched up 500,000 mark.
Both Juice TV and its sister station J2 will also continue to broadcast 24 hours a day, seven days a week on Sky Digital.
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