Music News - Local artists team up for good
18 July 2015 - 0 Comments
What do you get when you cross a brewer and a band on social media? Random acts of kindness, say Ron Trigg of mike’s Brewery, and Andre Manella of Sonic Delusion.
Beer, music and social media - it’s the happy brew of Sonic Delusion, mike’s Brewery and a hashtag that aims to inspire impromptu acts of kindness from New Plymouth to Zurich. Each local artisan is launching his own Without Warning - an album and a craft beer respectively - and celebrating with spontaneous generosity under the hashtag #withoutwarning.
“I’ve been shouting coffees, paying for people’s parking, and rocking up to local offices at 5pm on a Friday with a box of mike’s craft beer,” says Andre Manella, of the random acts of kindness he’s been surprising people with. “I did a beach clean-up with my kids, too - that one was for the penguins.” Fans have jumped on board with random acts of kindness that included delivering care packages to midwives, contributing towards a stranger’s petrol at the pump and donating firewood and movie tickets.
“The idea for random acts of kindness sort of followed on from the album,” says Andre. “It’s about how circumstances can change so quickly. It can be a small change, but something small can change your whole day.”
Facebook, Twitter and Instagram fans and followers who have tagged their random acts of kindness with #withoutwarning are in to win giveaways of beer, albums and tickets to the combined album/beer launch on September 4th at New Plymouth’s Senior Citizens Hall.
A long-time supporter of Taranaki’s local music scene, Ron was enthusiastic when Andre approached him about creating a beer to match his new album. The single, now released, is also available as a free download with the beer. Ron and Andre have had so much success pairing their brews and tunes that they’ll be taking their creations on a nationwide tour later this year.
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