Music News - NZ Music Month 2004 - The Best Yet!
14 June 2004 - 0 Comments
May has been the best New Zealand Music Month on record.
“It has been a stunning NZ Music Month. Targets could be seen the length and breadth of the country and this year it really felt like New Zealand Music was everywhere,” says Cath Andersen, CEO of the NZMIC, the organisation at the core of NZ Music Month Activities.
“From some of New Zealand’s biggest artists and companies through to school music classes and community organisations, it seems 2004 was the year of getting involved.”
What started as a week long push back in 1997 to get more NZ music on the radio, has now turned into a month long celebration of the talent, strength and diversity that is NZ music.
Commitment from radio, television, press, websites, music retailers, venues, schools and universities to this year’s NZ Music Month, has ensured some outstanding results.
The percentage of NZ music played on radio throughout NZ averaged 23.79%, according to Radio Scope the airplay monitoring service. Records have been broken throughout May, with a new high for NZ content – 25.47% - set during the seven days to Sunday May 30. The record for local content in a calendar week was broken three times in succession in May. The old record of 22.76%, set last May, was eclipsed in the second week when Kiwi content reached 23.06%. A week later, a new mark of 24.53% was achieved, and finally the new record of 25.47%.
Music television also reached new highs for the month. 24 hour Music Channel Juice TV averaged a new record of 41.5% NZ airplay during May and C4, not including a high volume of specialist NZ music programming, reached 31% during 4pm – 12pm.
Midway through the month local musicians topped three of the five official NZ Music charts. The very first NZ Idol Ben Lummis went straight to number one on the singles chart with his hit Can’t Take That Away. The Adeaze album Always and For Real reached top spot in the album charts after only two weeks while Rhian Sheehan’s Tiny Blue Biosphere hit number one in the Heatseekers chart.
Commitment from venues, music retailers and schools and universities was also strong this year.
“There was a massive effort from retailers throughout NZ, with many of them running their own promotion and competitions to encourage sales by NZ artists during music month,” says Andersen.
“May 2004 also saw a notable increase in the amount of live music happening - with two separate schools tours, live music at libraries and universities, performances by NZSO and to top it all off, an amazing number of bands on tour.”
Press clippings collected throughout May have more than doubled that of previous years and a high percentage of websites also dedicated much of May to NZ music.
At the close of NZ Music Month the impressive National Anthem (TV2) with 24 hours of live music in 4 national venues, was a fitting end to the biggest NZ music month ever.
NZ Music Month is a collaborative effort between NZMIC, NZ on Air, APRA, RBA and RIANZ.
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