Christchurch indie-pop
artist
Jed Parsonshas followed the release of his debut single
Get Lost with an aptly hilarious video
featuring topless tennis on a trampoline, seriously smooth martial arts moves,
Holden Kingswood burnouts, the oldest turbine helicopter in New Zealand and
piloting skills that would put Richie McCaw to shame.
Get Lost debuted on Apple Music NZ’s ‘Best of the Week’ playlist and soared up the NZ
Spotify Viral Chart when it was released on January 19. It was instantly
added to RDU,Radio Control,Radio Active, as
well as Radio Hauraki,where the video is premiering online today.
With a killer hook paired with dreamy melodies and clever lyrics, the song
serves as the perfect introduction to Parsons’
unique concoction of indie-pop and lays the foundation for his debut
full-length album, set for release this year.
Made by a team of brilliant Christchurch-based creatives from Ruffell Productions,
including director Tim
McInnes, the video for
Get
Lost is a literal representation of the song, which is all
about not settling for a life that’s anything less than what you want.
The video depicts a character, Jed, carrying out meaningless and boring tasks,
juxtaposed with glimpses of an alternative version of himself living out a life
of fantasy.
“It’s an abstract and lighthearted take on the very real, very tragic, modern
day crisis of people getting sucked into lives they don’t want,” explains
Parsons. “In this case, the reality of our character - who dreams of naked
tennis on a trampoline - is life in a boring suit, pouring tea at his organised
desk and pointing aimlessly at a calendar.”
“My character appears he’s got his shit together, but begins to lose it as his
alternate-self soars in a parallel life or dream completely void of stability
and organisation.”
Parsons is
a consummate live performer and multi-instrumentalist, who has played in many
bands, taking him around the world and into the studio with the likes of nomad, Pacific Heights and Mel Parsons.
As a solo artist, his music balances eccentricity and energy with intimacy and
musical sensitivity, maintaining a focus on catchy hooks and lyrical prowess.
His songwriting is sculpted from his observations and analysis of a strange
world he enjoys.
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