The
video for
Helen Corry’s
anthemic new single
La Femme is premiering now on the award-winning blog Villainesse.
La Femme conveys a powerful message and acts as a call to the women of the world, who
are fighting to be heard, to keep fighting.
“Just before I wrote
La Femme, I’d been catching up with some friends - all women in
creative industries. We all noted at the time that we felt like there was a
shift happening - we were beginning to see more women in positions of
influence, and how that led to women in these positions hiring women into more
positions,” explains Corry.
“I was really inspired by that chat. A few months later, the #metoo and
#timesup movement was massive news. I’d already written
La Femme and tweaked a
few of the lyrics to make it more specific to the conversation we are currently
having around female equity and sexual harassment.”
The song with its poignant lyrics, driving beat and empowering chorus, struck a
chord and was added immediately to New Zealand’s number one tastemaker station George FM.
Now, Corryfollows it up with the release of an exquisitely shot video that reinforces
La Femme’s message. Corry’s vision was to
portray a liberated woman - strong and powerful.
“I wanted to focus on the female figure but to do that without sexualising it.
The song is about the expectations and pressures society put on us as females
and visually, I wanted to show the peeling away of those expectations.”
A raw and emotive video, Corryacknowledges there are scenes some people may find challenging and
uncomfortable, but that’s the message - It is uncomfortable. It does happen.
It’s not ok.”
The video was directed by Corryand created by an all-female crew, and features Kiwi dancer Hannah Tasker-Poland.
Other thanks go to a cast of talented women all leading the way in their
respective fields - producer Fenella
Stratton, editor Monax
Sonei; Zaza
Arere and Frith
Locke-Bonney on camera and lighting, Lara Hawker and Ashlee Kellet on body
paint and hair and make-up, with jewellery supplied by Cathy Pope.
Corry is
no stranger to the New Zealand music scene, having featured on countless
chart-topping tunes, such as Jetski
Safari’s
Like
A Lie and Jupiter
Project’s
With
You.
She’s also a force to be reckoned with in her own right, with her first solo
single
Strike, which was
released in October 2017 and a #1 hit on George FM’s chart.
Corry has
also maintained a constant presence on the live circuit, performing at New
Zealand’s biggest festivals and events, from Rhythm N’ Vines and Homegrown, to Synthony and Deep Hard ‘N’ Funky.
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