Music News - KIWI FM Six Months - 50,000 songs
06 August 2005 - 0 Comments
181 days, 4344 hours, 50,000 Kiwi songs
Kiwi, the all New Zealand music radio network, turns six months old this week.
That's 4,344 hours of all kiwi music and over 50,000 spins of NZ songs on the radio.
"When we first started we were constantly asked 'is there enough music?'" says Station Manager Grant Hislop. "These figures prove there's enough good NZ music to play list an entire station 24 hours a day, seven days a week."
Since its inception back in February, Kiwi has been instrumental in breaking songs from some of 2005's biggest local artists.
The network has been at the forefront in playing new material from artists like Breaks
Co-op, Goldenhorse, Pluto, Rhombus, Gramsci, The Phoenix Foundation, Shihad and Anika Moa.
“Kiwi is the launching pad for our NZ bands," says Warner music's Matt Headland.
"That includes Evermore, the feelers, Anika Moa and Shihad - basically Kiwi gives amazing upfront support for our entire local roster of NZ artists. We are very lucky."
It's not only the more familiar NZ artists getting airplay - never- before - heard local musicians are getting their break on Kiwi.
'Although we have been the starting point when it comes to airplay for these bigger artists it’s also important for us to recognise emerging talent," says Hislop.
Music from the next wave of New Zealand artists like Reb Fountain, Connan and the Mockasins, Zillionaire and Motocade, is constantly added to the play list.
"Having our song on Kiwi has meant new opportunities for us," says Eden from Motocade. "We wouldn't have been able to release our single without their support. It's been great."
Kiwi is the country’s first radio station to play 100% New Zealand and is dedicated to breaking local acts and celebrating our musical success stories.
"We have given airplay to interesting, palatable and exciting music across different genres," says Hislop. "The bottom line is, it’s still really difficult to get your music on the radio and up until now, many good NZ bands have not been heard because good NZ bands don't necessarily get on the radio."
Thanks to www.kiwifm.co.nz for this story.
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