CHAII shares 'South', new single and music video out now
Music News - CHAII shares 'South', new single and music video out now
25 October 2019 - 0 Comments
Following electrifying performances at Big Sound, Persian-New Zealander CHAII today unveils her official debut single South. The track follows a whirlwind year for the genre-bending artist, recently signed to BMG globally.
Dripping with bite and bounce, South is the perfect introduction to the rappers D.I.Y. ethos both sonically and visually. The self-produced track channels southern-Iranian influenced drum patterns while CHAII’s distinctive vocal delivery delivers a commanding commentary on millennial social pressures.
Shot on location in Oman, guerrilla-style with a small crew made up of friends and cast of locals as extras, CHAII delivers a radical on-camera performance on the visual accompaniment that showcases striking styling set amongst a backdrop that hints at where things began for CHAII.
With upcoming performances at Northern Bass and alongside Kiwi royalty Fat Freddy’s Drop, South marks the beginning of an exciting chapter for the revolutionary beat-rider.
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