03 February 2022 - 0 Comments

The After's new single Doesn’t Matter is out today, having been released to the world at 2.22am on 2/2/22, via Universal Music Group (UMG).

Doesn’t Matter is a classic slice of alt guitar pop/rock fused with a touch of reggae, and an explosive anthemic chorus. It was co-produced by Andrew Featherstone and Grammy-nominated, ARIA-winning UK producer Steve James (Sex Pistols, Monty Python, Thin Lizzy, The Jam, Weta (Geographica), Paul Young, Cold Chisel, Screaming Jets and many more).

The song’s writer Andrew Featherstone says of Doesn’t Matter, "It’s good to be reminded of a longer-term view of humanity and life – Earth’s species’ survival instincts drive us beyond any overthinking that we’re perhaps indulging in too much of late…"

The video for Doesn't Matter, directed by Craig Walsh, is live now. Locations: Mars, LEO, and various parts of Earth.

Doesn't Matter is also available on Apple Music, Spotify, YouTube Music, YouTube, Tidal and the iTunes Store - listen here.

Doesn't Matter has already been added to high rotate on Juice TV, The Station, The Generator, KAOS FM and 2XS FM, with more stations expected to follow very soon.

"The After’s track ‘Clear to Me’ was our most-played Rock track last year and ‘Doesn’t Matter’ is off to a cracking start." – Grant Hislop, Juice TV/The Station, NZ

"A very strong, punchy, and somewhat addictive anthem." – Carwyn Henigan, KAOS FM, NZ

"Nice track. Great sounding and really tight. Fits in well with our format and has a “I’ve heard this before” feel with clean vocals and great guitar work. Radio-friendly, and good to see what these guys have coming up next." – Max, 2XS FM, NZ

"One can imagine this being a real banger in concerts, with all the crowd singing along when the band crank it up. The song slows down near the end, but then it starts to build the drama, and by the end it is really rocking. Superb." – Kev Rowland, Muzic.net.nz

The After’s debut single Clear To Me, released on 21/01/2021, received airplay on over 500 radio stations worldwide, featuring in (and topping) several radio charts in the US, Europe and NZ. The music video directed by Craig Walsh (creative director of The Pink Floyd Experience) was the most played rock song for the whole of 2021 on New Zealand’s Juice TV.

THE AFTER – DOESN’T MATTER SINGLE RELEASE NZ SUMMER TOUR
Presented by Juice TV and The Aotearoa Touring Programme

Having successfully played Whangārei, Riverhead, Leigh, Wellington, Christchurch, Blenheim and Nelson, The After has three dates to go in their summer tour: Auckland, Hamilton and Te Awamutu.

The East coast leg has unfortunately been cancelled. The band were scheduled to perform at the Bay Rock Festival in Tauranga alongside Stellar*, Zed, HLAH and Push Push, and were also opening for Black Smoke Trigger at their sold out hometown show at The Cabana in Napier – both events are cancelled. The aligning show at the Boiler Room in Whakatane is also not going ahead.

These shows will be following the Red traffic light settings: seated gigs with a maximum of 100 guests:

THU FEB 17 - ANTHOLOGY LOUNGE, AUCKLAND
With special guests High Risk Situation
Tickets from Eventfinda

FRI FEB 18 - BIDDY MULLIGAN’S, HAMILTON - Free
With special guests My Enemy's Friend, Liquid Nails and DateMonthYear

SAT FEB 19 - Lucfest, TE AWAMUTU
Featuring…Lucid Night, Deathnir, The After, Opposite Inverse, My Enemy’s Friend, Rubine, Karnack, Antebellum, Dead Empire, Rise The Wicked

Find The After's events on Facebook

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