Music News - BLKCITY share video for Afrobeat banger 'Pogba'
02 April 2021 - 0 Comments
New Zealand's own hip-hop supergroup of African-descent BLKCITY (Raiza Biza, JessB, Abdul Kay, Blaze the Emperor and Mo Muse)
follow up a show-stopping headline set at Splore with the release of the music video for their latest single, he afrobeat-flavoured Pogba, created by BLKCITY and rising music video creator Connor Pritchard.
BLKCITY share the video after an exclusive premiere on Afropunk,
with writer Nathan Leigh saying, "New Zealand super-group BLKCITY brings together some of the hottest vocalists on the island for a sound that highlights their diasporic roots."
Afrobeat has been consumed and loved by many African nations for generations, and Pogba celebrates the achievements of Manchester United star and Football World Cup winner with France, Paul Pogba. Set to an afrobeat beat by Cameroonian producer Tony EF Beats, the track is the third from the group’s forthcoming album which is set to be released
in the middle of 2021.
Following on from Flying and Salsa, Pogba reflects on the lives of the five rappers as young African-New Zealanders, and showcases their prodigious talent and ability to move effortlessly through different styles of hip hop. Flying and Salsa were Spotify favourites landing on many playlists and gathering over 600,000 streams and Pogba is
sure to delight BLKCITY's growing audience.
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“Sport and hip hop have always been synonymous,” says Blaze The Emperor, noting creating a track about a multi-title holder and world champion like Pogba is both ambitious and fitting for what he believes is BLKCITY’s greatest track yet.
“Pogba is intended for all african diaspora spread across the globe.” says Mo Muse. “The genre of afrobeat is now popular music, particularly West African instrumentation which is what you hear predominantly in Pogba.""Afrobeat is a sound/genre that in recent years has become more well known throughout the world, and New Zealand is no exception to this," says JessB. "We are excited to continue the introduction of an afro-influenced sound to the wider hip-hop listeners and fans here at home."
Made with thanks to NZ on Air.
Photo Credit Devan Narsai
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