Music News - Base FM Digital Liberation Campaign Update
10 May 2013 - 0 Comments
Base FM is cruising through the 2nd week of NZ Music Month like OMC in a Chevy 69!
Managing director Jazz is stoked about the digital push so far. “Digital Liberation has been the most stressful but also most rewarding and exciting thing initiative for BASE since first launching on Freeview in 2008. BASE has never been this strong, there’s no doubt about it! And this is only the beginning…”
The 2nd episode of the Digital Liberator Webisode Series It All Starts In The Underground... is out now! The new episode sets its focus on Base FM's capacity to serve as a cultural incubator that nurtures the sound of the underground.
This time you hear from new Liberators; Mara TK & Taay Ninh (Electric Wire Hustle), B.Haru Music (Ladi6 and @Peace), Ladi6 herself, Art Official & Israel Starr (Newtown Sound/Niceup.org), and more from Jazz (Managing Director), Dylan C (Base Breakfast / DJ/Programme Director), Isaac Aesili (Funkcommunity/LatinAotearoa) and of course, the Master of Ceremonies, Slave AKA The Loggy Logg.
You'll also see a photography montage, thanks to numerous contributors and a couple of cool stills of one of our favourite young acts, The Super Villains all cut to a dynamite soundtrack from our key liberators by the amazing guys at Reel Good Productions. View the new webisode straight from YouTube http://youtu.be/_GHvOjJ9hdo or view it at http://www.basefm.co.nz/
Turn it Up! Is also out now!
Brought to you by NZ On Air, this free double CD brings together the artists that have showcased on Turn It Up! (on air feature) since its launch in July 2012. It unites all tracks in a seamless mix consisting of 36 tracks across 2 CDs, sequenced and mixed by Base FM Program Director Dylan C at Auckland’s Red Bull Studios.
Both mixes; Native Tongues & Indiginious Dubs feature the likes of Scratch 22, Home Brew, Raiza Biza, @Peace, Harbour City Electric, Coco Solid, Oakley Grenell, Israel Starr, Silva MC, Dub Asylum, Benny Tones and so, so much more.
Turn It Up! is a compilation exclusive to Base and is obtained by listening to Base or saying the code word ‘Digital Liberation’ at key outlets around NZ, namely Conch in Auckland City, and RPM in Wellington with more TBC
More News!
1/ The Liberator Series has morphed into posters and postcards! They have been distributed to NZ's main centres thanks to Profile Plus. If you happen to come across one of these limited edition beauties, either by picking one up at a cultural hot spot, or winning a Turn It Up! CD listening to Base. Write something cool on the back and send it to someone you love far away. Postcards are far from being ‘digital’, but hey, it’s a personal touch that gives the Liberators an unforgettable edge.
2/ Listeners right across the country can go in the draw to win an epic prize pack worth nearly $4,000. This incredible prize pack features; A Serato SL2 for Scratch Live, a pair of Skull Candy ‘Mix Master Mike’ headphones, a Freeview HD recorder, ABC apparel, art from Eric Orr and so much more. Head to http://www.basefm.co.nz/ and fill out the 1 min survey to get in the draw. The prize will
3/ Base FM featured on TV3’s ‘Media3’ last night. You can watch On Demand here; http://www.tv3.co.nz/MEDIA3-Season-2-Ep-12/tabid/3692/articleID/92340/MCat/3134/Default.aspx
For more detailed information in regards to Base FM’s Digital Liberation campaign, hit up the website http://www.basefm.co.nz/
Special thanks to; Red Bull, Skullcandy, Vice.com, Mukuna, ABC Clothing, Freeview, Reel Good Productions, iThink Creative and NZ on Air.
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